I’ve been hearing a lot lately about how important mailing lists a.k.a. newsletters are to marketing. Of course, this makes sense. Once upon a time MySpace was the the social networking stream, now it’s Twitter and Facebook. In five years it could be HighFive (I just made that up). But email and a website are pretty much longstanding. At least, I hope. If I have a mailing list, I can always email readers to tell them about a new book or project or sale. Whereas, let’s be real, Facebook is hit or miss. Mostly miss since little of what I post makes it to fans.
Here’s the problem with a mailing list, I can’t figure out how to get people on it. Granted, I only have one book out. I’m sure in time, with more books under my belt, I’ll gather more readers. But seriously, I have four people on my mailing list and half of them are me and my dad (who I signed up on his behalf). I don’t want to be all ‘give me your email address’ but I’m not sure how to get people interested without being annoying.
Does anyone have any suggestions on how I can increase interest in my mailing list? Do you have a mailing list? How often do you send out emails? What do you email your readers when you don’t have any news?
Here’s a link to mine if anyone is interested in signing up.